Who does external communication typically involve?

External communication typically involves individuals or groups who are outside of an organization. This includes customers, suppliers, partners, and other stakeholders. Engaging with people in other organizations allows a business to share important information, promote its products or services, and build relationships that are essential for growth and collaboration.

While internal communication may involve employees within the company, management level staff, and team members, these interactions are typically focused on the organization’s operations, strategies, and internal culture. External communication, on the other hand, is crucial for marketing, acquiring resources, and managing the public image of the organization, which highlights its importance in the broader business context.