Certified Supply Chain Professional (CSCP) Practice Exam

Which type of data is considered purchased data in customer information sources?

1. Managerial reports

2. Surveys and databases

3. Inventory logs

4. Marketing brochures

The correct answer is: Surveys and databases

Purchased data in customer information sources primarily refers to data that an organization buys from external providers. This type of data often includes comprehensive insights that businesses might not be able to gather on their own, such as consumer preferences, market trends, and detailed demographic profiles. Surveys and databases that are purchased provide valuable pre-collected information about customers, competitors, and market conditions. By acquiring this data, businesses can enhance their understanding of the customer landscape, identify opportunities for growth, and make more informed strategic decisions. In contrast, managerial reports, inventory logs, and marketing brochures typically consist of internally generated or disseminated information that does not involve a purchase from an external source. Managerial reports are internal documents summarizing organizational performance, inventory logs focus on stock levels and management, and marketing brochures are promotional materials designed to communicate product offerings. Therefore, they do not fall under the category of purchased data.