Certified Supply Chain Professional (CSCP) Practice Exam

Which strategy focuses on adapting products to unique local tastes and preferences?

1. Postponement.

2. Mass customization.

3. Glocalization.

4. Standardization.

The correct answer is: Glocalization.

Glocalization is a strategy that emphasizes adapting products and services to meet the unique tastes and preferences of local markets while maintaining a global brand identity. This approach seeks to blend global and local considerations, allowing companies to remain competitive by tailoring their offerings to resonate with cultural norms and consumer expectations in various regions. By leveraging local insights, businesses can enhance customer satisfaction and market penetration, effectively addressing the nuanced demands of different geographical areas. In contrast, the other strategies serve different purposes. Postponement involves delaying final production or distribution processes until customer demand is more accurately understood, which does not inherently focus on local adaptation. Mass customization allows consumers to select specific features of a product, but it is not specifically aimed at local tastes. Standardization promotes uniformity in products across different markets, which overlooks the importance of local preferences. Thus, glocalization stands out as the best choice when discussing the adaptation of products to local needs.