Certified Supply Chain Professional (CSCP) Practice Exam

Which statement best describes the demand manager's responsibility?

1. To only report sales figures

2. To gather and disseminate demand information

3. To overlook supplier feedback

4. To develop products alone

The correct answer is: To gather and disseminate demand information

The responsibility of the demand manager is best described by the statement that highlights their role in gathering and disseminating demand information. This individual plays a crucial role in ensuring that all stakeholders within the organization have access to accurate and timely demand data. By collecting information from various sources, including market trends, customer feedback, and sales data, the demand manager helps to align the company's production and inventory strategies with actual market demand. This proactive management of demand data allows for better forecasting, more effective resource allocation, and ultimately, enhanced customer satisfaction. In contrast, focusing solely on reporting sales figures does not encompass the broader responsibilities of the demand manager, as their role involves much more than just reporting. Overlooking supplier feedback would be detrimental to maintaining healthy relationships and ensuring the supply chain operates smoothly. Similarly, developing products alone is not part of the demand manager's duties, as their primary function is to facilitate communication and collaboration among various departments, including marketing, sales, production, and supply chain management, to forecast and respond to customer demand effectively.