Certified Supply Chain Professional (CSCP) Practice Exam

Which of the following is a source of customer information?

1. Sales taxes

2. Transaction records

3. Employee surveys

4. Board meeting notes

The correct answer is: Transaction records

Transaction records are a rich source of customer information because they capture detailed information regarding customer purchases, preferences, and buying behaviors. This data can be analyzed to identify trends, customer segments, and opportunities for upselling or cross-selling products. By examining transaction records, a company can gain insights into customer habits, frequency of purchases, and the types of products that are most popular, enabling businesses to tailor their offerings and improve customer satisfaction. In contrast, sales taxes represent a financial obligation rather than a direct source of customer insights, as they do not provide information about customer preferences or behaviors. Employee surveys might give insights into employee perspectives or satisfaction, but they do not directly capture customer information. Finally, board meeting notes typically focus on high-level strategic decisions rather than detailed customer data.