Certified Supply Chain Professional (CSCP) Practice Exam

Which of the following is NOT a component of a customer-centric business model?

1. Monitor measure and report

2. Reduce, reuse, recycle

3. Organizational structure aligned with customer focus

4. Create customer segments

The correct answer is: Reduce, reuse, recycle

A customer-centric business model focuses on understanding and meeting the needs of customers to enhance their overall experience. In this context, the correct answer highlights that "Reduce, reuse, recycle" is not specifically a component of this model. The first option emphasizes the importance of tracking performance metrics that relate directly to customer satisfaction and engagement, which are vital for continuously improving customer experiences. Aligning the organizational structure with customer focus ensures that all departments work in harmony to fulfill customer needs, which is essential for a customer-centric approach. Segmenting customers allows businesses to tailor their offerings to specific groups, making it easier to meet diverse needs and preferences. On the other hand, while "Reduce, reuse, recycle" relates to sustainability and environmental responsibility, it does not directly address how an organization interacts with and serves its customers. Therefore, it falls outside the scope of the core components that drive a customer-centric business model.