Which area is NOT traditionally governed by project management practices?

Social media marketing is not traditionally governed by project management practices because it focuses primarily on strategy, content creation, audience engagement, and analytics within a marketing framework. While project management can support social media marketing efforts through effective planning and execution, its principles and processes do not inherently govern the creative and strategic aspects unique to marketing campaigns.

In contrast, organizing resources, directing project teams, and evaluating project results are core functions of project management. Project management emphasizes structured methodologies to effectively allocate resources, lead teams, and assess outcomes to ensure that projects meet their goals. Each of these areas contributes significantly to project success and follows defined processes and tools inherent in project management disciplines. Thus, while social media marketing can certainly benefit from project management tools, it operates more within the realm of marketing strategy rather than being fundamentally governed by project management practices.