Certified Supply Chain Professional (CSCP) Practice Exam

What role does the sender play in communication?

1. Receiver of the message

2. Pathway of the message

3. Originator of the message

4. Feedback provider

The correct answer is: Originator of the message

The sender plays the role of the originator of the message in communication. This means that the sender is responsible for creating and initiating the message that is to be conveyed to the receiver. The effectiveness of communication largely depends on how well the sender constructs the message, including clarity, tone, and context, ensuring that the intended meaning is accurately transmitted. The originator must also consider the audience's perspective to facilitate understanding and engagement. In this context, the sender's role encompasses more than merely transmitting information; it involves encoding thoughts into a format that can be communicated through various channels, whether verbal, written, or non-verbal. The sender must also be aware of potential barriers to communication and actively work to overcome these to enhance the effectiveness of their message.