Certified Supply Chain Professional (CSCP) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Certified Supply Chain Professional (CSCP) Practice Exam. Prepare with multiple choice questions, each accompanied by hints and explanations. Get ready to ace your exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What is glocalization in product design?

Developing uniform products for all markets.
Customizing products without considering local needs.
Modifying products to meet the needs of local markets.
Standardizing marketing strategies globally.

The correct answer is: Modifying products to meet the needs of local markets.

Glocalization in product design refers to the process of modifying products to meet the specific needs and preferences of local markets while maintaining a global brand presence. This approach recognizes that consumer preferences can vary significantly from one region to another, influenced by cultural, economic, and social factors. By adapting products to align with local tastes and requirements, companies can enhance their competitiveness and appeal in diverse markets. For example, a fast food chain may offer different menu items in different countries based on local dietary preferences and cultural norms. This level of customization allows businesses to be more relevant to local consumers, fostering brand loyalty and increasing market penetration. Glocalization strikes a balance between global efficiency and local responsiveness, making it an essential strategy for successful international operations.