Certified Supply Chain Professional (CSCP) Practice Exam

What is a key strategy to retain vulnerable customers?

1. Encountering them with rewards

2. Offering tailored products

3. Implementing special promotions

4. Providing extensive customer support

The correct answer is: Implementing special promotions

A key strategy to retain vulnerable customers is to provide extensive customer support. Vulnerable customers may face challenges that make it difficult for them to fully utilize products or services, such as a lack of understanding of the offerings or specific needs that must be met. By implementing comprehensive customer support, companies can ensure these customers feel valued and understood, building loyalty and confidence in the brand. Extensive customer support can include personalized assistance, easy access to help, and resources that cater specifically to the challenges faced by these customers. Additionally, this approach fosters a sense of community and support, which can help in nurturing strong, long-term relationships. While rewards, tailored products, and special promotions can also play a role in customer retention, they may not address the underlying needs that vulnerable customers have. These customers often require more than just incentives; they need guidance and reassurance that their unique concerns are being taken into consideration.