Certified Supply Chain Professional (CSCP) Practice Exam

What does mass customization involve?

1. Manufacturing products without customer input.

2. Moving final product configuration closer to the customer.

3. Standardizing all products to minimize variations.

4. Delaying product launches until demand stabilizes.

The correct answer is: Moving final product configuration closer to the customer.

Mass customization involves moving final product configuration closer to the customer. This concept allows businesses to provide personalized products tailored to individual customer preferences while still efficiently producing these products at scale. By involving customers in the configuration of the final product, companies can meet specific needs and desires, leading to higher customer satisfaction and loyalty. This approach reflects an important aspect of modern supply chain management, where flexibility and responsiveness to customer needs are crucial for competitive advantage. By enabling customers to influence the final design or specifications of the product, companies not only create value but also embrace the complexities of producing a wide variety of customized items without sacrificing operational efficiency.