Certified Supply Chain Professional (CSCP) Practice Exam

What does B2B stand for in e-commerce terminology?

1. Business to Buyer

2. Business to Business

3. Bid to Buyer

4. Brand to Brand

The correct answer is: Business to Business

B2B stands for "Business to Business" in e-commerce terminology. This term describes transactions conducted between businesses rather than between a business and individual consumers. B2B e-commerce encompasses a wide range of activities, including wholesale distribution, supply chain management, and electronic procurement, where companies buy products and services from other companies. This model of e-commerce often involves higher transaction volumes and larger order sizes compared to B2C (Business to Consumer), where businesses sell directly to individual consumers. For example, a manufacturer purchasing raw materials from a supplier or a retailer ordering products from a distributor are both examples of B2B transactions. The other options do not accurately reflect the established terminology in e-commerce. "Business to Buyer" is not a recognized term, as the interaction typically involves another business, not a direct buyer. "Bid to Buyer" does not align with the usual forms of e-commerce transactions and generally pertains to auctions rather than standard sales. "Brand to Brand" also does not capture the nature of B2B activities, which focuses on business entities rather than branding relationships.