Certified Supply Chain Professional (CSCP) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Certified Supply Chain Professional (CSCP) Practice Exam. Prepare with multiple choice questions, each accompanied by hints and explanations. Get ready to ace your exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What does a CRM strategy's service component primarily address?

Cost analysis of services
Customer follow-up after purchase
Service automation technologies
Partnership development

The correct answer is: Customer follow-up after purchase

A CRM (Customer Relationship Management) strategy's service component primarily focuses on how a company interacts with its customers after a sale has been made. This includes various aspects of customer follow-up after purchase, such as ensuring customer satisfaction, addressing any issues or concerns, and gathering feedback to improve future interactions and services. A strong follow-up process not only enhances customer loyalty but also helps in understanding customer needs and expectations, which is vital for long-term relationships. The emphasis on customer follow-up is crucial because it allows businesses to maintain engagement with customers, thus increasing the likelihood of repeat purchases and referrals. Moreover, effective customer follow-up can identify opportunities for up-selling or cross-selling additional products and services. While the other options relate to important aspects of a CRM strategy—like cost analysis, service automation, and partnership development—these elements do not primarily focus on the ongoing relationship and engagement with customers after the initial sale, which is the hallmark of effective service components within a CRM strategy.