Is the flow of information in a supply chain typically bidirectional?

The flow of information in a supply chain is indeed typically bidirectional, which makes your answer correct. In a well-functioning supply chain, communication and data exchange occur both ways between different parties. For instance, suppliers need information from manufacturers about demand forecasts, while manufacturers rely on suppliers to provide updates on order statuses, inventory levels, and lead times. This two-way exchange of information enables better decision-making, improves responsiveness, and enhances coordination among supply chain partners.

In contrast, a supply chain where information flows only in one direction would be less efficient, as it would limit the ability of partners to respond to changes or challenges effectively. The notion of depending on the company introduces variability but does not negate the general principle that effective supply chains benefit from bidirectional communication. Thus, organizations striving for supply chain excellence recognize the importance of fostering this kind of information flow for optimal performance.