Certified Supply Chain Professional (CSCP) Practice Exam

In the introduction stage of CRM, what is the focus of strategies?

1. Reducing costs in production

2. Increasing awareness through promotions

3. Identifying customer strengths

4. Enhancing product features

The correct answer is: Increasing awareness through promotions

In the introduction stage of Customer Relationship Management (CRM), the primary focus of strategies is on increasing awareness through promotions. During this phase, the objective is to build recognition and understanding of the product and its benefits among potential customers. Effective promotional strategies are critical here, as they aim to inform customers about the newly launched product or service, engage the target audience, and create interest. By enhancing visibility through targeted marketing efforts, companies can establish a foundation for future sales and customer relationships. The other options may be relevant at different stages of the product life cycle but are not the main focus during the introduction stage. For instance, reducing production costs typically relates to the later stages of maturity or decline phases, where efficiency becomes crucial. Identifying customer strengths and enhancing product features are also areas of focus that come into play after initial market awareness has been established, allowing businesses to refine their offerings and customer engagement strategies based on feedback and established relationships.