How is product design characterized in supply chain management?

Product design in supply chain management is characterized by the integration of customer requirements into the development of a product. This means that during the design phase, considerations such as customer needs, preferences, and expectations play a crucial role in determining the features, functionality, and overall quality of the product being developed.

By prioritizing customer requirements, businesses can ensure that their products are not only functional but also desirable to the target market. This customer-centric approach helps in creating products that meet market demands effectively, ultimately leading to better customer satisfaction and increased sales.

While collaboration between teams is important in the product design process, the primary focus is on how the design aligns with what customers want. Marketing strategy and inventory considerations are also relevant, yet they serve different purposes in the broader context of supply chain management and are not the core characteristic of product design itself.