Certified Supply Chain Professional (CSCP) Practice Exam

Business intelligence refers to what type of information?

1. Information collected from competitors

2. Data on organizational structure and policies

3. Data collected on customers, goods, and services

4. Financial forecasts and economic indicators

The correct answer is: Data collected on customers, goods, and services

Business intelligence encompasses the collection, analysis, and presentation of data that aids organizations in decision-making. The focus is primarily on gathering information related to customers, goods, and services, as this data provides insights into market trends, customer preferences, and overall operational efficiency. This type of information allows businesses to understand consumer behavior, refine their service offerings, optimize supply chains, and enhance customer experiences. When examining the other aspects, competitor information can provide valuable insights, but it primarily pertains to competitive intelligence rather than the broader scope of business intelligence. Organizational structure and policy data are important for internal governance but do not encapsulate the market-facing elements central to business intelligence. Financial forecasts and economic indicators are crucial for strategic planning and financial health but again do not fully represent the comprehensive understanding of customer and product dynamics that define business intelligence. Therefore, focusing on data regarding customers, goods, and services is fundamental to leveraging business intelligence effectively.